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Portia Social Media Campaign

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Portia is a company the creates software for Applied Behaviour Analysis clinics to help therapists and clinicians create, follow, and track curriculum for children on the Autism spectrum. This social media campaign was designed to grow Portia’s brand awareness amongst clinics, clinicians, and parents and featured posts on Facebook, Pinterest, Twitter, and Linkedin as well as a YouTube commercial. A full social media analysis was conducted to determine the company’s internal strengths and weaknesses as well as its position amongst its competitors. The posts were divided into four categories (advertisements, quotes, “info-bytes”, and blog posts) and were written to demonstrate the advantages that Portia creates for the children undergoing ABA therapy.

Click this link to visit a sample blog post.


*Videography was directed by Kit Chokly and recorded by Megan Landry.